PROMOTIONAL MATERIAL
for Movie Adaptation

BACKGROUND
Uglies is the first novel of a trilogy by Scott Westerfeld. It's set a few centuries into the dystopian future where teenage 'uglies' undergo The Surge, turning them into 'pretties'. All for a perfectly peaceful world where everyone is equal and discrimination doesn't exist. Unbeknownst to the public, The Surge also gives them brain lesions which increases complacency and decreases rebellion.

STRATEGY
I employed Fibonacci's Golden Ratio in all design aspects since the plot revolves around the idea of ultimate perfection.

UG_Logo.jpg

Though it's only mentioned once, the white tiger orchid is an important symbol in the plot. It's a beautiful but rare flower that was genetically modified in our time in order to grow faster. Consequently, it became a weed, crowding out other species and eventually dying out because they can't be pollinated, while leaving a wasteland in their place. It parallels the society's actions of perfecting humans yet is a plan that will eventually backfire.

Leading up to its release, boards would be placed at AMC Theatres. Movie-goers would take a picture of themselves with the provided Polaroid camera and write a short caption about a feature that may be considered 'ugly' but they love regardless. Once the board is covered, a number of pictures would be randomly picked to receive tickets for exclusive screenings a week earlier. The tickets are lenticular prints, switching behind uglies and pretties.

 

 

Chelsea Tanksley, Photographer
(Post-processing by Qisha Kendy)