ONE is a student run and organized pop-up store event featuring Columbus College of Art & Design student apparel. Located on the CCAD campus in the Beaton gallery, the target audience was the CCAD student body, faculty and staff, and the Columbus creative community.
With the creative community as our audience, we knew that they would appreciate a store that upcycled and recycled found items. Everything in the store was curated as we scoured thrift stores to find the jewels of the pile and there each item was one of a kind. It created a sense of urgency that encouraged shoppers to purchase before the event was over.
A low budget for the project meant that we had to be creative with the branding and execution of the collateral. A sophisticated branding system included custom made stamps. This omitted much of the costs for paying a printer for custom bags and hang-tags.
An advertising strategy and editorial calendar were created to see the store through from launch to completion. Media ranged from social media and video promos to printed posters on the CCAD campus and news coverage.
Eleven of CCAD's finest designers from three majors created unique collections for ONE. Starting with found and vintage pieces, they altered them to their own styles. Each piece was unique and distinct; encouraging customers to act quickly before it was gone. The designers received 100% of their profits.
The store's success had far-reaching repercussions beyond our original goals and expectations. It inspired another retail class, and consequently, another pop-up store event with long-term potential. There was a 70% sell-through of 450 items over a two-day span. 80% of the sell-through occurred in the first 4 hours of opening.
ONE was a team project created by the Honors Kaleidoscope Class in the fall semester of 2012.
Lillie Templeton Talbott, Social Strategy, Advertising and Public Relations
Katie Westbrook, Branding, Store Collateral, Advertising
Qisha Kendy, Social Strategy and Advertising
Haley Fischer, Merchandise Acquisition, Design Coordinator
Krista Sison, Store Design
Katie Vasey, Store Collateral and Store Design
Amanda Hess, Photography, Video, Documentation