Typeface
Creation

BACKGROUND
Tex Saverio is a prominent Indonesian fashion designer. His huge break came in 2005 when he won a national award in the Mercedes-Benz Asia Fashion Award. Since then he's had his beautiful creations worn by Lady Gaga on the cover of Harper's Bazaar and Jennifer Lawrence for The Hunger Games just to name a couple. He has been described as the "Alexander McQueen of Indonesia".

STRATEGY
I wanted to reflect the sculptural and detailed quality of his gowns in the typeface. The serifs elevates it, adding an elegance as well as that detail. As I wanted the typeface to be useful not only as a logotype, I added a minute detail that adds intricacy yet is simple enough that it doesn't crowd the letters.