Promotional
Campaign

BACKGROUND
Fossil, Inc is an American brand known primarily for their watches, sunglasses, wallets, bags, and other leather goods. They believe in taking inspiration from vintage items and putting a modern twist to it.

STRATEGY
I wanted to push Fossil as a lifestyle brand fit for multiple types of people, by using their tagline "What's Your Vintage?". The campaign is centered around a curated collection of clothes and accessories for three different personalities; the crafty artist, the musician, and the bookworm. Each collection has a unisex name, demonstrating that Fossil represents both men and women. Shoppers can shop from the collection that fits their style best or mix and match to create their own vintage.

This video was awarded a Silver Graphis Award for the New Talent Annual 2015.

 

 

Grace Kim, Videographer and Editor