Fossil, Inc is an American brand known primarily for their watches, sunglasses, wallets, bags, and other leather goods. They believe in taking inspiration from vintage items and putting a modern twist to it.
I wanted to push Fossil as a lifestyle brand fit for multiple types of people, by using their tagline "What's Your Vintage?". The campaign is centered around a curated collection of clothes and accessories for three different personalities; the crafty artist, the musician, and the bookworm. Each collection has a unisex name, demonstrating that Fossil represents both men and women. Shoppers can shop from the collection that fits their style best or mix and match to create their own vintage.